Commenting on the new BICOM poll, which has uncovered even stronger opposition to boycotts of Israel, Simon Johnson, Chief Executive of the Jewish Leadership Council said:
The findings of this report are positive and encouraging. The move in opinion against BDS demonstrates the work of various organisations to better inform the British public about the ongoing situation in the middle-east. Research like this is important in uncovering true public opinion which is often misrepresented across the UK. I hope that this study acts as a foundation from which we can build on when looking to further educate on Israel issues in the future.